What a crazy year it has been for everyone. There is no need to go too deep into what we already know consumed the majority of our year -Corona Virus. But what we are interested in discussing in this article is actually the positive impacts Covid-19 had on our ideas of how to conduct our …
Paranoid Internet has long been rooted in the world of banking, fintech and crypto. Founder, Dennis Weidner and Chief Financial Officer, Silke Shutters both made their starts in banking. Afterwhich dived into the world of crypto and fintech. We pride ourselves in offering top tier, online and performance marketing services, particularly in the banking and …
Black Friday all the way to Cyber Monday -is without a doubt the E-Commerce shopping event of the year. Our agency, Paranoid Internet, specializes not only in building e-commerce websites for our clients, but also putting together Black Friday campaigns including reserving prominent placement on Black Friday deal sites. In honor of Black Friday starting …
This year you may be able to make your Black Friday purchases in cryptocurrencies. On the 12th of November, the ubiquitous payment service, Paypal, made a special announcement in a press release stating that account holders in the United Sates are now able to buy, hold, and sell crypto. This is big news for the …
If you are in Germany and looking for a reasonably priced gym, chances are you know John Reed fitness. The gyms, located all across Europe, provide their customers with a hip workout space and even John Reed Fitness radio station. Earlier this week an email was sent to all German customers announcing a temporary closure …
Health and Fitness Industries will not Return to “Normal” Read More »
Learning how to connect to your offline customers, online through digital transformation processes. During the first outbreak of corona across Europe many small businesses found themselves having to pivot to be able to stay afloat in uncertain times. In a wake of new plans and strategy adjustments, all in an effort predict for the unpredictable, …
The infamous Wirecard scandal and how blockchain could have stopped it. What many crypto pioneers began to tout back in 2017 still remains true today. This is that the adoption of blockchain technology and cryptocurrencies has the potential to greatly benefit numerous industries. It begs the question why in 2020 it has still not seen …
Peloton is an Influencer Success Story As weird and dystopian as it sounds to describe anything as a “Corona success story” that is exactly what Fortune.com did in a recent article about Peloton. Peloton is a fitness product company that sells treadmills and standing bikes that correspond to a monthly subscription fitness app. The app …
Oftentimes when meeting with clients a big question that concerns social media is which channels or platforms are most important to be active on. Even more so, when a new platform starts to gain popularity many brands question if they should hop on the trend. After its world wide release back in 2018, TikTok’s growth …
We have seen all types of events move online due to corona-virus. Many predict this trend is here to stay. It is inclusive, eco friendly and low cost. Options like webinars, zoom meetings or live workshops sessions have been possible in the past but within the current state people are rethinking their capacity to act …
“How one company plans to approach business differently after coronavirus” Paranoid Internet At Paranoid Internet we have been thinking strategically for our organization and its ecosystem of projects during this time. Coronavirus has given many people much needed space to reflect. For myself, after a night of phone scrolling (guilt free in a time like …
The latest Paranoid Internet Incubator project Age of Voice is ‘a platform for people who have something to say’ and the latest of Paranoid Internet’s incubator projects. We have been actively involved in the podcast scene for some time now. We produce podcasts as well as place advertisements on podcasts through our network for our …
Here in Berlin as many have switched to working from home we wanted to reach out with some kind words in this somewhat chaotic time. At Paranoid Internet we always wear our name proudly. Being one step ahead of the latest marketing techniques in an almost paranoid manner is simply who we are. But first …
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” Brian Solis Every year, new technologies are forecasted to take over the marketing industry. While sometimes speculating from afar before delegating …
In the past few years statistic after statistic has been released about podcast advertising’s high engagement rate and tailored niche audiences. But what is it exactly that makes them so effective? The answer lies in science. The Podcast Voice Inside your Head “If you spend even a short amount of time listening to the radio, …
Podcasts are all the rage in Q1 of 2020. Influencers big and small are starting podcasts, listener ratings is growing rapidly across Europe as well as north and south america, and subsequently more and more businesses are seeing the value in placing their advertisements on podcasts. Podcast listeners are often generalized as young, well educated …
In 2019 there were 17 million more people listening to podcasts than there were in 2018. The numbers are projected to keep growing. But what is even more compelling is the high levels of regular monthly and weekly podcast listeners. “Podcasts offer advertisers the ability to hyper target. For example, if you had a product …
It has become something of an annual tradition in our office to take a short trip to align goals sometime around January. We use the time to make a review of the past year and set a game plan for the months to come. Sometimes in the hectic nature of agency work and project work …
Just a few months ago we saw WeWork go from a $47 billion valuation to talk of bankruptcy in just 6 weeks. Making them the most recent in an ongoing series of Silicon Valley startups beating valuation records and defying, if only for short while, all known laws of economics. The trend among these startup …
2019 is the year in which we have solidified our reputation as a project incubator. From the past year, aside from our agency work, the real highlight was our incubator projects truly coming to life! Last year we made the decision to expand what we do as a digital agency. This means starting some of …
2019 has been a year of neck-breaking technology inventions that revolutionize human interaction, and subsequently, marketer’s strategy. Improvements come with expectation, and these are what marketers should look out for in the upcoming 2020 Personalization By this time, customers have already got used to the convenience of personalized content. Take shopping, for example, the vicious …
Q4 Tool List If you want to succeed in digital marketing it is imperative you utilize all the tools and tricks of the trade. There are more tools out there for marketers than just scheduling apps. Also some low tech tools that can be just as powerful as new tech. The Paranoid Internet team compiled …
More and more clients have been asking us about gamification in marketing. Gamification is one of those hot topics that everyone is talking about, everyone thinks they should be doing but not many know how to do it correctly. You can gamify many different aspects of business, processes, sales, and marketing. Recently, Amazon even made …
This week we learned a valuable lesson, your interns learn from you and you learn from your interns. Learn from your Interns Earlier this week we asked our very smart and cool intern, Linh to create the content for a single info graphic for a client to decide which Paranoid Internet service they are most …
Problem: Your SME needs help digitizing Solution: Paranoid Internet provide a consultancy experience with agency expertise “Only 56 percent of marketing executives see their company well positioned digitally.” Hello HQ Marketing Digitization History For marketers, we know that digital marketing practices have been around for quite some time now. The first clickable banner ad came …
What you should expect in terms of engagement and why vanity metrics are so rampant. Social Media B2b Recently, some Paranoid Internet team members participated in a webinar called, “The Importance of Storytelling within Social Media’ put on by MyNewsDesk, with invited guest Jonna Ekman, Marketing Director of Storykit. MyNewsDesk Content Manager Chris Van Mossevelde …
Paranoid Internet has been thinking about how to take ‘going green’ seriously. After doing an internal audit of the CO2 emissions that we create as a company, we noticed that one of the biggest sources was our air travel. A Case for CO2 Offsets As a digital agency, we travel to meet with clients, go …
Should your startup start offsetting CO2 emissions for company travel? Read More »
from Paranoid Internet design experts Mockups are a great way for designers to bring their ideas to life. Typically a mockup template will have raster and vector image data. Then the designer can add their specific images to the entire image, seamlessly! Tools can enable the Paranoid Team to get A LOT done. And why …
How to form meaningful partnerships with other brands… “Let’s collaborate” has become this ubiquitous networking phrase that everyone seems to be using but no one is really sure exactly what it should mean. I think we have all been in a situation where someone contacts us on LinkedIn or at a networking event and suggests …
Are you using all the best services and apps for productivity management? When it comes to get everything done, it is vital that you have the proper tool kit on your side to make things a little easier. Our time is valuable and it is important to ensure we get the most out of it. …
“Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures.” Claude Hopkins’ Scientific Advertising, published 1923 How strange it is to read above Hopkins’ quote. It sounds like something someone said yesterday at a tech conference about AI integration in performance marketing and not an observation made in 1923. …
Rethinking the Importance of Performance Marketing Read More »
Paranoid Internet GmbH is one of the leading digital marketing agencies in Germany. What we aim to do is offer eager, entrepreneurial-minded people opportunities to really take ownership of a project and show us what they can do. In this spirit we often ask for initiative applications. This solves two of our problems. We are …
What is an initiative application and why you should send us one. Read More »
Introducing ePilot, the platform pioneering e Mobility trends throughout Europe. What is ePilot ePilot is the latest project from Paranoid Internet. The platform and soon-to-be app is a one-stop shop for everything e mobility. The user-centric service provides visitors with everything from coupon codes and vouchers to the latest news and regulations. With ePilot, users …
Welcome to the first week of the second half of 2019! New Year, New Services We started off the new year by adding Facebook Messenger marketing (chatbots) as a service. As an innovative marketing agency, it is important to divide the team between appeasing the wants and needs of our clients for the present and …
Summers in Berlin are crazy for the tech and startup scene. First off, networking is moved outside into the surprisingly hot German sunshine. In most business sectors throughout Europe, June, July, and August can see a dip in the pace of doing business. Many professionals take holidays with their families and new business opportunities can …
E mobility companies are popping up everywhere. Many are questioning if there is still time to get in on the action. Market Players If you are living in a city like San Francisco, Paris, Brussels Vienna or Zurich you have seen people riding around on e scooters. Brands that have entered the market of e …
A distraction or the best thing ever!? Companies such as Google, Amazon and Etsy have made headlines by allowing employees to bring their pets to work. But for small to medium startups, you have to think if it makes sense for your team. From the management perspective, some logistical questions may arise. Although the prevalence …
After our time at GreenTech Festival, Paranoid Internet thinks yes! GreenTech Festival Recap: Last week, the Paranoid Internet team spent some time in the hangar at Tempelhof Field in Berlin. Even though the weather was nice, we weren’t there simply to soak in the sun; rather, we were attending GreenTech Festival. GreenTech set out to …
Marketing Trend Report!
Upcoming #marketing channels and trends your brand should rock. #Twitch #TikTok #Instagram
The most promising startups RIGHT NOW from Pioneers conference in Austria. What is it: Pioneers is a conference that looks to the future, with a global community of 2,500 that come to Austria to connect. Startups, executives and investors meet to pitch and network resulting in profitable new business relationships. Why we Attended: Paranoid Internet …
