Marketing

Black Friday Best Practices

Black Friday all the way to Cyber Monday -is without a doubt the E-Commerce shopping event of the year.  Our agency, Paranoid Internet, specializes not only in building e-commerce websites for our clients, but also putting together Black Friday campaigns including reserving prominent placement on Black Friday deal sites.  In honor of Black Friday starting …

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Digital Marketing in 2020 – What to Expect

2019 has been a year of neck-breaking technology inventions that revolutionize human interaction, and subsequently, marketer’s strategy. Improvements come with expectation, and these are what marketers should look out for in the upcoming 2020 Personalization By this time, customers have already got used to the convenience of personalized content. Take shopping, for example, the vicious …

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pi blog engagement

Social Media Engagement in the B2B Sector

What you should expect in terms of engagement and why vanity metrics are so rampant.  Social Media B2b Recently, some Paranoid Internet team members participated in a webinar called, “The Importance of Storytelling within Social Media’ put on by MyNewsDesk, with invited guest Jonna Ekman, Marketing Director of Storykit. MyNewsDesk Content Manager Chris Van Mossevelde …

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Rethinking the Importance of Performance Marketing

“Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures.” Claude Hopkins’ Scientific Advertising, published 1923 How strange it is to read above Hopkins’ quote. It sounds like something someone said yesterday at a tech conference about AI integration in performance marketing and not an observation made in 1923. …

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Paranoid Internet 6 month update

6 Month Agency Update

Welcome to the first week of the second half of 2019! New Year, New Services We started off the new year by adding Facebook Messenger marketing (chatbots) as a service. As an innovative marketing agency, it is important to divide the team between appeasing the wants and needs of our clients for the present and …

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