The infamous Wirecard scandal and how blockchain could have stopped it. What many crypto pioneers began to tout back in 2017 still remains true today. This is that the adoption of blockchain technology and cryptocurrencies has the potential to greatly benefit numerous industries. It begs the question why in 2020 it has still not seen …
Peloton is an Influencer Success Story As weird and dystopian as it sounds to describe anything as a “Corona success story” that is exactly what Fortune.com did in a recent article about Peloton. Peloton is a fitness product company that sells treadmills and standing bikes that correspond to a monthly subscription fitness app. The app …
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” Brian Solis Every year, new technologies are forecasted to take over the marketing industry. While sometimes speculating from afar before delegating …
In the past few years statistic after statistic has been released about podcast advertising’s high engagement rate and tailored niche audiences. But what is it exactly that makes them so effective? The answer lies in science. The Podcast Voice Inside your Head “If you spend even a short amount of time listening to the radio, …
Podcasts are all the rage in Q1 of 2020. Influencers big and small are starting podcasts, listener ratings is growing rapidly across Europe as well as north and south america, and subsequently more and more businesses are seeing the value in placing their advertisements on podcasts. Podcast listeners are often generalized as young, well educated …
2019 is the year in which we have solidified our reputation as a project incubator. From the past year, aside from our agency work, the real highlight was our incubator projects truly coming to life! Last year we made the decision to expand what we do as a digital agency. This means starting some of …
More and more clients have been asking us about gamification in marketing. Gamification is one of those hot topics that everyone is talking about, everyone thinks they should be doing but not many know how to do it correctly. You can gamify many different aspects of business, processes, sales, and marketing. Recently, Amazon even made …
Problem: Your SME needs help digitizing Solution: Paranoid Internet provide a consultancy experience with agency expertise “Only 56 percent of marketing executives see their company well positioned digitally.” Hello HQ Marketing Digitization History For marketers, we know that digital marketing practices have been around for quite some time now. The first clickable banner ad came …
Introducing ePilot, the platform pioneering e Mobility trends throughout Europe. What is ePilot ePilot is the latest project from Paranoid Internet. The platform and soon-to-be app is a one-stop shop for everything e mobility. The user-centric service provides visitors with everything from coupon codes and vouchers to the latest news and regulations. With ePilot, users …
E mobility companies are popping up everywhere. Many are questioning if there is still time to get in on the action. Market Players If you are living in a city like San Francisco, Paris, Brussels Vienna or Zurich you have seen people riding around on e scooters. Brands that have entered the market of e …
Marketing Trend Report!
Upcoming #marketing channels and trends your brand should rock. #Twitch #TikTok #Instagram
The most promising startups RIGHT NOW from Pioneers conference in Austria. What is it: Pioneers is a conference that looks to the future, with a global community of 2,500 that come to Austria to connect. Startups, executives and investors meet to pitch and network resulting in profitable new business relationships. Why we Attended: Paranoid Internet …
Don’t worry, we are not trying to set you up on an actual date! Paranoid Internet is putting on a new type of professional networking event with elements of fun and structure. Why Network? Forbes posted a recent study from Economist Intelligence Unit that found that for “78% of startups, networking is vital to entrepreneurial …
Paranoid Internet Goes Open Source Since the overwhelming amount of positive feedback we received from our article, THE BANDERSNATCH EFFECT: CHATBOT N’ CHILL we are going ‘open source’ with Paranoid Internet’s learnings from our experience with chatbots. In the first article, we shared the benefits of chatbot messenger marketing. This included higher open rates than …
Chatbots n’ Netflix n’ Chill? What is the difference between chatbots and the new episode of Black Mirror? If you have internet access and are affected by the chilly winter weather, then you already know about the new episode of Netflix’s Black Mirror, titled “Bandersnatch.” The episode ran like a ‘choose your own adventure’ novel. …
Community management is the pillar of any STO social media strategy. It can introduce your STO to your audience and build brand awareness. Thirdly, it can help inspire confidence in your community. Let’s discuss some community management best practices: Invest in Community Management Investing in community management is something you definitely don’t want to skip. Think …
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