‘GDPR’ for Facebook Messenger Marketing

Paranoid Internet Goes Open Source

Since the overwhelming amount of positive feedback we received from our article, THE BANDERSNATCH EFFECT: CHATBOT N’ CHILL we are going ‘open source’ with Paranoid Internet’s learnings from our experience with chatbots.

In the first article, we shared the benefits of chatbot messenger marketing. This included higher open rates than with email marketing and the very high click-through rates. Now it is time to get into the nitty-gritty of how to go about getting started with chatbots and Facebook Messenger marketing.

Like GDPR but for Facebook Messenger Marketing

Coming from a background in CRM, specifically email marketing, GDPR and following the rules is of the utmost importance. Messenger marketing is the same, however; instead of being GDPR compliant, you now have to follow Facebook’s rules. The rules to follow are the Messenger Platform Policy Overview. This is actually found inside a section of Facebook policy meant for developers, but it is the best indication to marketing professionals for what we are and are not allowed to do with Messenger marketing.

The two most important aspects I want to outline today are the Messenger points of entry and the 24-hour rule.

Messenger Points of Entry

There are about 7 or 8 points of entry. The one thing that they have in common is that the user reaches out to the bot first. Whether it be directly in Messenger with the brand or with a plugin on a website.

For Facebook Messenger marketing, we as marketers can only really start after a user hits a ‘get started’ button.

24+1 Policy

The 24+1 Policy refers to the 24-hour messaging window we marketers have to send promotional messages. When a person responds or messages a business or brand, a 24-hour window is reset. Within this window, a business or brand can message this person. However, a bot may send one additional message after the 24-hour window is expired. This is the +1 part of the 24+1 policy.

Let Us Build Your Chat Bot

If you are interested in Paranoid Internet running the Messenger Marketing Program for your brand, reach out to us here: [email protected]

We are obsessed with programing bots that fit your brand and your brand objectives.