With Paranoid Internet’s SEO Expert, Suraj
Some of Paranoid Internet’s most sought after services are SEO management and consulting. Today, it may seem like SEO is a little old school, especially as some brands tend to think it would be better to instead focus on their Facebook, Instagram or Twitter strategy. However, if you look at the facts, SEO is 10x more effective than social media. If that is not convincing you to stop scrolling through Twitter and start thinking about an SEO strategy, take a look at some more statistics below.
Earlier this week, Paranoid Internet’s SEO expert, Suraj, took to Instagram to answer questions from our followers about SEO. We decided to post here the top questions and their answers.
SEO by the Facts
- There are 3.5 billion searches performed every day on Google (Source ardorseo.com/)
- 90.88% of pages are invisible in Google (Source ahrefs.com)
- 51% of all website traffic comes from organic search, 10% from paid search, 5% for social, and 34% from all other sources (Source brightedge.com)
By those numbers, where you rank really counts. So without further ado, let’s see what our Instagram followers want to know from the expert.
3 Common SEO Questions
- What is your favorite resource for SEO research?
Ahrefs.com is one of my favorites for sure! The site gives very detailed research data in terms of content marketing, competitor analysis and any other kind of keyword research
2. What will put me on Google’s blacklist?
This question is a very important one. Very often, clients come to Paranoid Internet saying that they have been working with agencies providing SEO in the past and saw very little results. Then, once we start doing a little digging, we discover that these agencies were actually employing practices that would put the client on Google’s black list!
One example of a practice that could land you on the blacklist is “Keyword Stuffing.” Back in the day, companies would type the same keyword over and over again on their homepage and then make it the same color as the background. This would simply make it invisible to the visitor. In this way, they could use a keyword over 100 times. But as you probably know, Google is much, much smarter than this.
Today, keyword stuffing practices can be as simple as trying to put a keyword into a piece of content when it really doesn’t fit. My advice if you think you are stuffing is to read the sentence out loud. If it sounds ‘off,’ it is probably stuffed.
3. How much does SEO management cost?
The price of SEO all depends on the level of depth, time consumption and the level of expertise from the agency.
There you have it! Tips from the expert. For more tips from the Paranoid Internet team, take a look at some of our networking “How To’s” from our trip to Malta in this article on How to Network at a Crypto Conference.