The business model to the general crisis
Despite their incredibely good reputation and renoun in the capitale of Germany, BurgerMeister, just as much as the majority of service providers, has seen its turnover drastically dropping due to the global pandemic of 2020.
The travelling restrictions leading to a decrease in tourism, added to repeated lockdowns, brought the two business partners to the following conclusion :
BurgerMeister has to adapt to this new situation.
The focus was then going to be "crisis related" and 100% online.
Increase of newsletter subsriptions by
To be continued ...
Campaign strategy, internal coordination & planning, intrateam communication
Performance Marketing Manager
Analyze previous paid marketing activities, aligning campaign to brand identity, audience definition, Bid model selection, monitoring & optimizing, reporting
Setup social media and CRM campaigns, create content calendar, coordinate with writers & designers
Tailored creatives and ad assets