ePilot

Case Study 2020

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Industry e-commerce
Our Role Webagency
Skills Business Models & Business- Innovation – UI/UX Design

ePilot

01

The Vision

ePilot is an incubator project of Paranoid Internet, launched in 2019 by CEO and Founder, Dennis Weidner.
The concept is to provide employers a solution to offer environmentally friendly e-mobility services (e-scooters, bikes and e-bikes) as an employee benefit, all with a convenient monthly subscription.

ePilot is an example of how a company can work to enact positive, real world change. This project is driven by the will to contribute to the reduction of the global carbon footprint with climate-friendly e-mobility service.

02

The Challenge

ePilot challenge

Create

The first eMobility subscription in Germany

By providing an easy-to-use, eco-minded commuting alternative, we hope to encourage companies to make a step towards the reduction of their Corporate Carbon Footprint (CCF). Our system is based on the use of what is already existing. With a global vision of reducing unnecessary production, we collaborate directly with the main providers on the market and help them maximize the use of their vehicles while effectively enlarging the target group of e-mobility users.

Our Strategy

03

The Approach

OnlineSales

MAIN MILESTONES AND GOAL DEFINITION

  • ePilot Website ABO/BUSINESS
  • Dashboard
  • App : LAUNCH MARCH 2021
ePilot-ROADMAP_DE 1

04

Implementation

The ePilot business model is divided into two categories that are reflected in the 2 axes of the website. The first being ePilot Abo, this is the e-mobility subscription service. Corporates can utilize this service as a benefit for their employees with an easy to use plug-and-play model and simplified monthly billing. ePilot Business is what makes the business model so flexible to the current and future needs of the market. From Marketing, Branded Vehicles, Insights, Laboratory, Cities and Communities and Market Place -ePilot is preparing for and shaping what the future of e-mobility will look like.

UI/UX Solution

ePilot Dashboard

ePilot
The dashboard is the employer interface that makes ePilot so simple and easy to use for HR managers or upper level management. Here is where they can take full control of their subscription plan by adding or removing employees, creating classes of subscriptions, and even handling invoicing.
statistics

UI/UX Solution

ePilot App

UI/UX Solution

Once an employee has been added to the dashboard by their employee they will have access to the ePilot App. Here they will be able to find the nearest available vehicles and keep track of their emobility budget.

To put it most simply, ePilot is a subscription plan that embodies usability and ease while also creating positive change by encouraging companies to reduce their corporate carbon footprint. ePilot’s mission is to not only create something that the market needs now with the ePilot Abo, but to also look to the future needs of the e-mobility market with the ePilot Business solutions and create for the future as well.

Team

Project Manager Campaign strategy, internal coordination & planning, intrateam communication

Dennis Weidner
Silke Schütter

Business developer
Project setup; full business and brand audit

Christopher Kahl

Performance Marketing Manager Analyze previous paid marketing activities, aligning campaign to brand identity, audience definition, Bid model selection, monitoring & optimizing, reporting

Matthias Kruppa

Marketing Manager Setup social media and CRM campaigns, create content calendar, coordinate with writers & designers

Bailey Keogh

Visual designer Tailored creatives and ad assets

Johannes Masur
Cécile Ducourant

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