Case Study 2020
Our Role: Webagency
Skills: Business Models & Business- Innovation – UI/UX Design
ePilot is an incubator project of Paranoid Internet, launched in 2019 by CEO and Founder, Dennis Weidner.
The concept is to provide employers a solution to offer environmentally friendly e-mobility services (e-scooters, bikes and e-bikes) as an employee benefit, all with a convenient monthly subscription.
ePilot is an example of how a company can work to enact positive, real world change. This project is driven by the will to contribute to the reduction of the global carbon footprint with climate-friendly e-mobility service.
The first eMobility subscription in Germany
By providing an easy-to-use, eco-minded commuting alternative, we hope to encourage companies to make a step towards the reduction of their Corporate Carbon Footprint (CCF). Our system is based on the use of what is already existing. With a global vision of reducing unnecessary production, we collaborate directly with the main providers on the market and help them maximize the use of their vehicles while effectively enlarging the target group of e-mobility users.
MAIN MILESTONES AND GOAL DEFINITION
- ePilot Website ABO/BUSINESS
- App : LAUNCH MARCH 2021
The ePilot business model is divided into two categories that are reflected in the 2 axes of the website. The first being ePilot Abo, this is the e-mobility subscription service. Corporates can utilize this service as a benefit for their employees with an easy to use plug-and-play model and simplified monthly billing. ePilot Business is what makes the business model so flexible to the current and future needs of the market. From Marketing, Branded Vehicles, Insights, Laboratory, Cities and Communities and Market Place -ePilot is preparing for and shaping what the future of e-mobility will look like.
ePilot Mobility Dashboard
Project Setup, Goal Setting & Roadmap Defining
Performance Marketing & 360° Campaigning
Campaign Alignment towards Brand Identity, DOOH Campaigns, Guerilla Marketing incl. Target Group Definition, Selection of the Bidding Model, Monitoring and Optimization, Reporting
Visual Design & UX/UI
Branding, Positioning and/or rebranding of your business.
Communication Design for Marketing Campaigns