CityBlitz

Case Study 2020

Industry e-commerce
Our Role Webagency and Advertising Agency
Skills Online Marketing & e-commerce

case-studie-cityblitz

01

The Client

Since 2016, CityBlitz has been gaining recognition in the e-mobility market, providing quality products for everyone in every price range. Up to this point, CityBlitz was only distributing their products through bigger retail chains like Mediamarkt, Saturn, Expert and Otto.

The mission of its founder, Manuel Aberle, was to make individual mobility available to everyone.

eMobility 4U !

02

The Challenge

CityBlitz needed to

Increase

OnlineSales

At the beginning of Covid19, CityBlitz needed a design partner to quickly push the creation of communication assets. They asked us to set up a strategy to help them increase their online sales.

Our Strategy

case-study-circles-CityBlitz

03

The Approach

OnlineSales

We designed every piece of communication accompanying CityBlitz’s online market growth.

Webdesign

We started with a Redesign of the web shop. To pick the right mood for the brand we worked with big imagery for a big impact while keeping with CityBlitz’s CI of orange and black. We implemented the right mixture of Call-to-Actions, videos and mood inspiring graphics to keep visitors interested in the pages content.

Photography

Working together with CityBlitz’s wonderful Photographer, we had the opportunity to get tailormade images of their vehicles in action. The goal was to show off the e-scooters and e-bikes in a natural, urban environment in combination with diverse models.

SEO

Through key word optimization we took google searches of CityBlitz’s users in our own hands.

Podcast Marketing

By publishing an interview with CityBlitz’s Co-founder, Manuel Aberle, on the Startup focused Blog ‘Gruenderfreunde’ we increased our marketing outreach.

Online Campaign

Working with our photography assets and further illustrative designs we could start sharing banners on a variety of (social media) platforms.

04

The Results

After our initial success we continue working with CityBlitz as their design partners for prolonged growth.

100%

Increse of newsletter subsriptions by

After launching the 24th of September 2020, 6 weeks later we reached a 100% increase of newsletter subscriptions.

The shop orders increased by 250%. From our customer base 81% converted within 3 days.

The sessions for product views increased from 44.21% to 65.2%. This shows an additional engagement step in the customers purchase decision and our sales funnel.

250%

Increase of customer orders by

44% to 65%

Increase of product view sessions

Team

Project Manager Campaign strategy, internal coordination & planning, intrateam communication

Dennis Weidner
Silke Schütter

Business developer
Project setup; full business and brand audit

Christopher

Performance Marketing Manager Analyze previous paid marketing activities, aligning campaign to brand identity, audience definition, Bid model selection, monitoring & optimizing, reporting

Matthias

Marketing Manager Setup social media and CRM campaigns, create content calendar, coordinate with writers & designers

Bailey

Visual designer Tailored creatives and ad assets

Johannes
Cécile

Paranoid Internet GmbH

Ziegelstraße 29,
10117 Berlin Mitte