logo

Imprint
Privacy Statement


Paranoid Internet GmbH
Ziegelstraße 29
10117 Berlin, Germany

+49 (0) 30 948 649 98
office@paranoid-internet.de


Founder & CEO: Dennis Weidner
Tax Number: 30/466/50122
VAT ID: DE293682032
Commercial register: HRB 181716 B
Amtsgericht Berlin (Charlottenburg)
©2019 · All rights reserved.
established since 2014

Rethinking the Importance of Performance Marketing

"Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures." Claude Hopkins’ Scientific Advertising, published 1923 How strange it is to read above Hopkins’ quote. It sounds like something someone said yesterday at a tech conference about AI integration in performance marketing and not an observation made in 1923. For some marketers, performance marketing is simply optimizations and tweaks with little to no creative needed. Many...