The Paranoid Internet Team developed:


Towell is an engineered fitness and sports towel sold on e-commerce platforms like Amazon.

With our knowledge of the sport and fitness sector, Paranoid Internet took an aggressive three prong strategy.

  • Focusing first on influencer marketing campaigns that resulted in 319 comments, 5,050 likes and a combined follower reach of 93.7 K.
  • A prominent Amazon position during Black Friday lead to a boost in sales.
  • Lastly Google optimization via pixel implementation, keyword analysis and conversion optimization.

What we have done

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