Towell is an engineered fitness and sports towel sold on e-commerce platforms like Amazon.
With our knowledge of the sport and fitness sector, Paranoid Internet took an aggressive three prong strategy.
- Focusing first on influencer marketing campaigns that resulted in 319 comments, 5,050 likes and a combined follower reach of 93.7 K.
- A prominent Amazon position during Black Friday lead to a boost in sales.
- Lastly Google optimization via pixel implementation, keyword analysis and conversion optimization.