TOWELL

Towell is an engineered fitness and sports towel sold on e-commerce platforms like Amazon.

With our knowledge of the sport and fitness sector, Paranoid Internet took an aggressive three prong strategy.

• Focusing first on influencer marketing campaigns that resulted in 319 comments, 5,050 likes and a combined follower reach of 93.7 K.
• A prominent Amazon position during Black Friday lead to a boost in sales.
• Lastly Google optimization via pixel implementation, keyword analysis and conversion optimization.