{"id":9671,"date":"2019-05-08T11:58:29","date_gmt":"2019-05-08T09:58:29","guid":{"rendered":"https:\/\/paranoid-internet.fex9ev3q-liquidwebsites.com\/?p=9671"},"modified":"2019-08-08T14:28:25","modified_gmt":"2019-08-08T12:28:25","slug":"omr-day-1-recap","status":"publish","type":"post","link":"https:\/\/paranoid-internet.de\/en\/omr-day-1-recap\/","title":{"rendered":"OMR Day 1 Recap"},"content":{"rendered":"\n<p><em>The best way to become experts in German digital marketing in only 2 days<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is OMR? <br><\/h3>\n\n\n\n<p><a href=\"https:\/\/omr.com\/\">Online Digital Rockstars Festival<\/a> is a big deal, especially in the German market! Paranoid Internet is an international digital marketing agency working on global targeted campaigns. However, we often act as liaisons for our international clients and share our deep understanding of the Berlin scene as well as the German market. <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-10-e1558436841520.jpg\" alt=\"\" class=\"wp-image-9698\"\/><\/figure>\n\n\n\n<p>That means that OMR, in particular, is an important conference for us. Our CEO\/Founder, <a href=\"https:\/\/dennis-weidner.com\">Dennis Weidner<\/a>, is from Hamburg where the conference takes place. OMR looks and feels like a festival, but for industry professionals instead of partygoers. Here is where all the top talent, from marketing makers to global visionaries, head hunters and prime candidates, get their information. <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1001\" height=\"1334\" src=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-16.jpg\" alt=\"\" class=\"wp-image-9710\" srcset=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-16.jpg 1001w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-16-768x1023.jpg 768w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-16-600x800.jpg 600w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Our Fav Talk! <br><\/h3>\n\n\n\n<p>Amazon Pro Hacks <br><\/p>\n\n\n\n<p>This was an insightful lesson from speaker <a href=\"https:\/\/www.facebook.com\/toana\">Annemarie Raluca Schuster<\/a>, the CEO\/Founder of SiAura Material and <a href=\"https:\/\/www.annythinks.com\/\">Annythinks<\/a>. Amazon is one of the most important marketplaces in Germany. <br><\/p>\n\n\n\n<p>\u201c94 percent of German consumers are Amazon customers and 25 percent of them begin their product search right on the platform\u201d &#8211; PricewaterCoopers <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1236\" height=\"927\" src=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-17.jpg\" alt=\"\" class=\"wp-image-9712\" srcset=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-17.jpg 1236w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-17-768x576.jpg 768w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-17-800x600.jpg 800w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/><\/figure>\n\n\n\n<p>Paranoid Internet strives to give our clients the best consulting and best practices when it comes to e-commerce. Excelling at Amazon is not only important for the German market but for our international clients as well. That being said, we were IMPRESSED by Schuster&#8217;s tactics to become one of the largest craft accessories sellers on the platform within just a few years. <a href=\"https:\/\/paranoid-internet.de\/en\/contact\/\">Reach out<\/a> to the Paranoid Internet experts for more about marketplace optimization. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Favorite Masterclass <br><\/h3>\n\n\n\n<p>Influencer Marketing: Re-Shaping the Advertising Arena<br><\/p>\n\n\n\n<p>Christoph Kastenholz, Founder\/Co-CEO of <a href=\"https:\/\/www.pulse-advertising.com\/\">Pulse Advertising<\/a>, conducted this masterclass alongside Jonas Wolf, Executive Director of Pulse Advertising, where a keynote was given. Most of the master class discussed being flexible and navigating influencer marketing on the \u2018pulse\u2019 of time, so to speak. <br><\/p>\n\n\n\n<p>The key takeaway? Influencer marketing is big and getting bigger on Instagram, YouTube, TikTok, Twitch, etc. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get the Facts<br><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"1200\" src=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-15.jpg\" alt=\"\" class=\"wp-image-9708\" srcset=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-15.jpg 1600w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-15-768x576.jpg 768w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-15-800x600.jpg 800w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Lastly, OMR came out with a great slideshow on the current state of the internet in Germany. Check it out <a href=\"https:\/\/de.slideshare.net\/OnlineMarketingRockstars\/omr-festival-2019-state-of-the-german-internet-2019-144158010\">here.<\/a> In this slide, there are many facts and figures to incorporate into your German digital marketing strategy. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"1200\" src=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-21.jpg\" alt=\"\" class=\"wp-image-9720\" srcset=\"https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-21.jpg 1600w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-21-768x576.jpg 768w, https:\/\/paranoid-internet.de\/wp-content\/uploads\/paranoid-internet-omr-21-800x600.jpg 800w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Want more? <\/h3>\n\n\n\n<p style=\"text-align:left\">For more conference tips, check out some of our other blog articles. Interested in how to effectively network at a conference? Read <a href=\"https:\/\/paranoid-internet.de\/en\/networking-at-a-crypto-conference\/\">this article<\/a> now!  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best way to become experts in German digital marketing in only 2 days What is OMR? Online Digital Rockstars Festival is a big deal, especially in the German market! Paranoid Internet is an international digital marketing agency working on global targeted campaigns. However, we often act as liaisons for our international clients and share &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/paranoid-internet.de\/en\/omr-day-1-recap\/\"> <span class=\"screen-reader-text\">OMR Day 1 Recap<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":11,"featured_media":9751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/posts\/9671"}],"collection":[{"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/comments?post=9671"}],"version-history":[{"count":0,"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/posts\/9671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/media\/9751"}],"wp:attachment":[{"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/media?parent=9671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/categories?post=9671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paranoid-internet.de\/en\/wp-json\/wp\/v2\/tags?post=9671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}