\u201cOnly 56 percent of marketing executives see their company well positioned digitally.\u201d <\/p> Hello HQ<\/a> <\/cite><\/blockquote>\n\n\n\n For marketers, we know that digital marketing practices have been around for quite some time now. The first clickable banner ad came out in 1993<\/a> and since then things have moved exponentially. Hotwired<\/a> began purchasing insane numbers of banner ads. In 1998 google was founded and in 1999, Blogger. This was happening the same time Blackberry pushed out their first mobile email program. Soon came the social networking sites like Myspace. Companies were realizing the opportunities in the digital world and marketers were also taking notice.\u00a0<\/p>\n\n\n\n The \u201ccookie\u201d made a great impact into the digital marketing world. Ad networks developed cookies as a means of analyzing a user\u2019s browsing habits. To this day, companies like Amazon use the cookie method for targeting audiences and showing them different products what users have clicked on.\u00a0\u00a0<\/p>\n\n\n\n Web 1.0 became web 2.0 and around 2004 came along sites like WordPress, LinkedIn and Facebook.\u00a0<\/p>\n\n\n\n \u201cBy the end of 2004, internet advertising in the US alone brought in around $2.9 billion.\u201d\u00a0 <\/p> Digital Marketing Strategies<\/a> <\/cite><\/blockquote>\n\n\n\n From a recent survey in Germany only half the respondents said that they felt they were prepared digitally. Whether it be IT systems, processes or marketing the numbers are pretty curious. Especially since talks of digitization have been around for over 20 years. 46% surveyed agreed that ‘silo thinking structure’ and lack of communication between teams prevents digitization.\u00a0<\/p>\n\n\n\n Paranoid Internet can lead your brand’s digitization strategy with online campaigns for marketing or consultancy services for internal processes. Our perspective is global and future focused but our home is in Germany. We understand both markets and how to align your company\u2019s goals with the market momentum.\u00a0<\/p>\n\n\n\n For more information on our thoughts on digital marketing\u00a0check out an article here<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":" Problem: Your SME needs help digitizing Solution: Paranoid Internet provide a consultancy experience with agency expertise \u201cOnly 56 percent of marketing executives see their company well positioned digitally.\u201d Hello HQ Marketing Digitization History\u00a0 For marketers, we know that digital marketing practices have been around for quite some time now. The first clickable banner ad came …<\/p>\nMarketing Digitization History\u00a0<\/strong><\/h3>\n\n\n\n
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Digitization in Germany\u00a0<\/strong><\/h3>\n\n\n\n
Paranoid Internet<\/h3>\n\n\n\n